selic.de
Redesign and development of selic.de
The client's main goals for the redesign of their 15-year-old website were to incorporate motion elements, better showcase high-quality images and renderings, and highlight their design awards.
Design and Innovation
The new website functions as an extensive digital gallery that prioritizes visual sophistication. A clean, easy-to-navigate interface, striking typography, and an interactive project grid let over 35 years of award-winning industrial work speak for themself. By balancing legacy and future-proofing, the website successfully resembles Selić Industriedesign’s unique hybrid of deep-rooted technical expertise and digital innovation, making it feel both established and cutting-edge.
Colors
We chose high-contrast colors to provide clear visual hierarchies and legibility. The bold violet and yellow
tones also challenge the austere norms of industrial design and signal independence of the iconic orange of
KUKA robotics, one of Selić Industriedesign’s main
clients. Furthermore, all colors are represented somewhere
in Selić Industriedesign’s work, offering visual unity and consistency. Color names by color-name.com.
Year
2025
Type
Web Design and Development
